The Marketing Strategy Of Air Arabia Tourism Essay

The Marketing Strategy Of Air Arabia Tourism Essay The organization Air Arabia which is picked in this report is an open organization. This report likewise gives data about how the organization functions inside and remotely. The principle center point of the Air Arabia Company is in Sharjah, U.A.E and Mohamed V Airport in Casablanca, Morocco. This report will likewise give you the money related Information of the organization and furthermore about its rivals budgetary status like its business, benefit, and piece of the overall industry. Air Arabia is universes First and Largest Low Cost Carrier (LCC) to work in Middle East and North Africa. It works in excess of 40 nations worldwide and has fragmented its objective market in Middle East, Indian Subcontinents, South and Central Asia, Africa and Europe. The report additionally invigorates total data about the companys, Weakness, Opportunities, and Threats and furthermore about its Product (Services), Price, Place and Promotion. Last yet not the least, the report has demonstrated the si tuation of the organization in the current market, proof of the companys achievement and possibilities for future development/achievement. Air Arabia Presentation Air Arabia is the main biggest Low Cost Carrier (LCC) to work in Middle East and North Africa. Air Arabia began its activity in October 2003 and holds an arrangement of effective business.The Main Hub of Air Arabia is Sharjah Airport, UAE and Mohamed V Airport in Casablanca, Morocco and later on declared its third center in Egypt. The current CEO of Air Arabia is Adel Ali who was named as Airline CEO of the Year for a long time. Air Arabia is named as Best Low Cost Carrier at numerous Airline Awards. Air Arabia is a recorded organization on the Dubai Financial Market. The current Air Arabia trademark is Air Arabia, Pay Less Fly More. The Market Environment: Air Arabia has spread it wings from its center points; Sharjah Airport, UAE and Mohamed V Airport in Casablanca, Morocco and Egypt to more than 65 goals spreading across Middle East, Indian Subcontinents, South and Central Asia, Africa and Europe. Air Arabia is in Airline Industry and has kept up an arrangement of fruitful business till now. The Airline Industry furnishes with Air transport administrations to travelers who need to make a trip to various nations which are canvassed via Airplanes in substantially less time. It likewise gives air load offices. The Competition The Main Competitors Air Arabia has numerous contenders, for example, Emirates Airline, Etihad Airways, and Air India Express however out of all these the principle contender of Air Arabia is Jazeera Airways. Deals and Profit Trend Jazeera Airways confronted a Net Loss of 8.2 million in the year 2009. In the year 2010 the organization is as yet working in loss of 4.4 million in the main quarter and lost 4.7 million in the subsequent quarter. Piece of the pie Jazeera Airways head office is in Kuwait. It likewise had its center point in UAE but since of it confronting misfortune in the earlier year it had chosen to shut down the UAE center. So now it just controls from Kuwait. Target Market Jazeera Airways is an ease carrier that objectives the individuals with low pay. The Company Deals and Profit Trend Air Arabias organization benefits in the year 2009 were AED 452 million. In the year 2010 the benefits of the organization in the primary quarter were AED 50 million and in the subsequent quarter were additionally AED 50 million. The organization is developing a solid system course which is helping in developing its deals. Piece of the overall industry The accompanying chart shows Air Arabia Profit created around the world. GCC AED 63.28 million Center East AED 63.28 million North Africa AED 49.72 million Focal Asia AED 22.6 million Europe AED 94.92 million Indian Subcontinents AED 158.2 million Business Sector Air Arabia is an open part organization with its offer recorded on the Dubai Financial Market (DFM: AIRARABIA). SWOT investigation Qualities Air Arabia is the main minimal effort transporter in the GCC area. Given the tremendous speculation required in setting up a carrier, rivalry will require time to be a noteworthy danger. Sharjah Airport gives noteworthy waivers to Air Arabia through landing and stopping charges. In spite of an exceptionally youthful history, net benefits have been expanding at a CAGR of over 200% since 2005. The organization figured out how to produce its first net benefit in 2005 in the wake of beginning tasks in late 2003. Shortcomings Less number of planes Center point area An obstruction for inhabitants of different emirates in UAE other than Dubai. Fuel costs represent generally 38% of all out working expenses for Air Arabia. The value climb in unrefined petroleum is required to keep influencing the carrier. Openings With a firm request for 34 airplane and a possibility for 15 more, Air Arabia is ready for development. The aircraft is relied upon to add more goals to its portfolio. Rivalry is as yet youthful when contrasted with Air Arabia which gives the organization time to additionally harden its situating as a quality LCC. The UAE and the GCC all in all is centered around pulling in vacationers to the area. As the district develops with the rising cost of oil, the available market for Air Arabia additionally extends in the long haul. Dangers Being the most noteworthy part of working costs, vitality costs can truly hamper Air Arabias execution. Carriers around the globe are battling a direct result of rising vitality costs. Low LCC entrance in the area makes the pie exceptionally enormous anyway new LCCs are en route to make the division increasingly weakened later on. New LCCs incorporate Sama, Nas, RAK Airways and Fly Dubai. Because of restricted decision in airplane providers, carriers are touchy to conveyance timetables of airplane. The conveyance of the 34 arranged airplane is initially intended to start in 2013. The Companys Marketing Strategy Division Air Arabia has been spread worldwide through three center points in particular Sharjah Airport, Mohamed V Airport in Casablanca and Egypt air terminal. Air Arabia is in Travel and Tourism industry which is additionally separated into Travel industry which gives head out offices to travelers who need to go to different nations while Tourism industry which help with Hotel reservations. Focusing on Air Arabia targets individuals with low pay who might want to venture to the far corners of the planet which couldn't be conceivable as the airship cargo is high. However, these days individuals with great salary have likewise begun going in Air Arabia as it encourages them to put something aside for better future. Situating Air Arabia has situated itself in the market so that has kept it a long ways in front of its rivals. Air Arabia and Jazeera aviation routes are in rivalry yet interest for Air Arabia is high as it gives modest ticket cost. Development Strategy Air Arabia has wanted to extend its Sharjah center by Investing 2.0 billion in new airplanes which will build the quantity of planes to 34 by 2015.this extension will likewise expand the recurrence of trips on specific courses, for example multiplying the quantity of day by day trips by and large. The Marketing Mix Item (Service) Air Arabia offers numerous administrations to their clients as per the objective fragment they have a place with. They furnish with internet booking which lessens the hour of a client to go to any organization and book a flight. Air Arabia additionally gives lodging reservation administration and suggests the best choices for clients as per their necessities and spending plans. Value Air Arabia is utilizing an ease technique, which is to offer lower cost than what different aircrafts in the market offer. It utilizes this technique since it targets individuals from low to medium-pay level who are eager to pay less so as to fly more. Spot The primary base of Air Arabia is in Sharjah, UAE. It has increasingly three centers which are in Morocco, Egypt and Jordon. Air Arabia additionally has an Online Website through which clients can book their flights, check the most recent offers and book a convenience in a lodging during his/her movement. Advancement Air Arabia consistently publicize in nearby and global, Arabic and English papers and magazines in light of the fact that their intended interest group are individuals from all nationalities. It publicizes in business, family and social magazines worldwide to arrive at their intended interest group who have various interests. Air Arabia has made a site offers numerous administrations, for example, the web based booking, which permit clients to choose specific seats or administration from their home. Moreover, Air Arabia publicizes in numerous sites from various fields, for example, the MSN errand person and the Gulf News. Assessment of the Companys Strategies and Tactics Current Market Situation Air Arabia being the First and biggest Low Cost Carrier in the Middle East and North Africa have put themselves in front of their rivals. The companys administrations are being requested by numerous clients because of whom in 2010 the Net Profit of the organization in second from last quarter expanded to AED 136 million. Proof of Companys Success The Companys benefit in the year 2009 was AED 452 million which had been diminished from the earlier year. However, the companys development methodology shows that it will be fruitful in the coming years. Possibilities for future development/achievement Air Arabia have contributed AED 1.7 2.0 billion on new airplanes to expand the quantity of planes by 2015. This venture will build the recurrence of the trips on specific courses. End Air Arabia has been developing in Travel and Tourism industry with a dream to offer better administrations and to be the best carrier on each course it flies by improving a solid system course. Accordingly, it has many objective fragments of individuals with low to medium-salary levels that are searching for low air admissions. The desire of Air Arabia is an armada development of 50 airplanes by 2015 and furthermore setting up more center points to interface the entire Arab world to Africa and Europe

Pizza Delivery and Domino Essay Example for Free

Pizza Delivery and Domino Essay Dominos Pizza, Inc. (NYSE: DPZ) is a global pizza conveyance organization headquartered in Ann Arbor, Michigan, United States. Established in 1960, Dominos is the second-biggest pizza chain in the United States. [1] Dominos as of now has almost 9,000 corporate and diversified stores[2] in 60 universal markets[3] and each of the 50 U. S. states. Dominos Pizza was offered to Bain Capital in 1998 and opened up to the world in 2004. Dominos menu highlights pizza, pasta, stove heated sandwiches, wings, boneless chicken, plates of mixed greens, breadsticks, cheesesticks, and an assortment of sweet things. The board positions at Dominos Pizza conveyance focuses offer you the chance to join a world-class organization with: * A serious pay. * A magnificent advantages bundle. * Opportunity for profession development. Our group chiefs are engaged with all aspects of our business. The work is a mix of managerial and operational duties performed all through the appropriation community. The best up-and-comers are solid yet insightful pioneers who can regard their colleagues and coach them onto more noteworthy vocation improvement. On the off chance that you care about the individuals who work for you and want to energize and aid their vocation development, youre the kind of pioneer we search for. What Types of Management Positions Are Available? Our General Manager Development Program is a superb beginning to obtaining abilities and learning the basics of business tasks. Notwithstanding a few prerequisites, it is important to work effectively in a group chief position (least of a half year) to apply for the program. The program is redone for every person and spotlights on the accompanying territories. Food Production Preparing and blending new pizza batter is the duty of a creation colleague. The creation group is the mystery behind the extraordinary tasting Domino’s Pizza purchasers go to when they’re hungry. In the event that you want to make a top-quality food item consistently, at that point our creation office is for you. Business Delivery and Service Drivers We search for colleagues with a guarantee to security and astounding client assistance to be a piece of our Delivery Service group. Conveyance Service drivers will drive a truck over a set up course to convey items to Domino’s Pizza stores. At the point when you take the wheel for Domino’s Pizza Distribution, you are the substance of our organization to our clients. You’re connection with the stores is vital to our prosperity. Numerous drivers manufacture enduring associations with clients in the fun and strong family condition of Domino’s Pizza. Distribution center Our stockroom colleagues guarantee that our clients get every single item they request, each time they request it. As a stockroom colleague, your principle obligation will be to stack, empty and move materials inside or close to the appropriation community. You’re the person who gets it going for us consistently and you are a significant bit of what our identity is. n mid 2000, Pawan (Bhatia), the CEO of Dominos Pizza India (Dominos) was a man in a rush. Since the time Bhatia took over as the CEO of Dominos in November 1999, he had been quickly improving the pizza chains India procedure. Bhatia was intending to open 150 new outlets before the finish of 2002 covering 23 cities,1 including Bhubaneshwar (Orissa) and Jamshedpur (Bihar). In late 1999, Indocean Chase, the private value support purchased a 25% stake in Dominos activities in India from the Delhi-based mechanical family, the Bhartias, who held Dominos establishment in India. Dominos told venture brokers at the store that it wanted to go in for a first sale of stock (IPO) in the following two years. Indocean Chase prompted Dominos to go past its 16 outlets in Delhi to misuse the potential in the pizza conveyance business. Except if an all around considered extension plan was instituted, the IPO was probably not going to discover such a large number of takers. As a major aspect of its extension plans Dominos patched up its whole gracefully chain tasks, from sourcing crude materials to transportation them for handling at a focal area to conveying it to the clients. At first, Dominos had a straightforward model. It had three independent grocery stores in New Delhi, Mumbai and Bangalore which purchased their own wheat, tomatoes and different fixings, prepared them, at that point conveyed them in refrigerated trucks to every outlet. Be that as it may, volumes were required to increment when Dominos wanted to open new outlets. Subsequently, the current model must be redone. Bhatia stated, Its urgent for us to assemble a minimal effort gracefully chain activity which removes costs from the framework and thus gives us more prominent estimating adaptability in the commercial center. Experts felt that Dominos needed to reevaluate its gracefully chain activity since it was the greatest zone of expenses. Since 75% of Dominos clients requested either from office or home, it didn't need to rent enormous plots of land in prime areas to draw in rush hour gridlock. Rather, it required a proficiently overseen call focus to bring better returns. In the late 1950s, Dominick De (Varti) claimed a little pizza store named DomiNicks Pizza on the Eastern Michigan University grounds in Ypsilanti, Michigan. In 1960, two siblings who were understudies of the University of Michigan †Thomas S. Monaghan (Thomas) and James S. Monaghan (James) †purchased the store for US$900. In 1961, James offered a lot of business to Thomas. The pizza business progressed admirably and by 1965, Thomas had the option to open two additional stores in the town †Pizza King and Pizza from the Prop. Inside a year, Varti opened a pizza store in a local town with a similar name, DomiNicks Pizza. Thomas chose to change the name of his first store, DomiNicks Pizza, and one of his workers recommended the name Dominos Pizza (Dominos). The benefit of this name Thomas felt was that it would be recorded after DomiNick in the catalog. Dominos theory laid on two standards †restricted menu and conveying hot and new pizzas inside 30 minutes. In 1967, it opened the main establishment store in Ypsilanti, and in 1968, an establishment store in Burlington, Vermont. In any case, the organization ran into issues when its central station (the principal store) and grocery store were obliterated by fire. In the mid 1970s, the organization confronted issues again when it was sued by Amstar, the parent organization of Domino Sugar for trademark encroachment. Thomas began searching for another name and concocted Red Dominos and Pizzas Dispatch. In any case, there wasnt any requirement for it since Dominos won the claim in 1980. In 1982, Dominos Pizza built up Dominos Pizza International (DPI) that was made liable for opening Dominos stores globally. The principal store was opened in Winnipeg, Canada. Inside a year, DPI spread to in excess of 50 nations and in 1983, it initiated its 1000th store (Refer Exhibit II for overall incomes). Around a similar time, new pizza chains like Pizza Hut and Little Caesar built up themselves in the US. Dominos Pizza confronted serious rivalry since it had not changed its menu of conventional hand-hurled pizza. The other pizza chains offered low-valued breadsticks, plates of mixed greens and other inexpensive food separated from pizzas.. Experts felt that Dominos submitted a general direction to McDonalds gracefully chain model (Refer Box and Exhibit III for McDonalds model). Be that as it may, they opined that the degree of multifaceted nature in McDonalds framework in India was not as high as that of Dominos. Remarked Bhatia, McDonalds tasks are not as spread out as our own. They are in four urban communities while we are in 16. Bringing together wouldnt chip away at such a geological scale. In this manner in mid 2000, Dominos came out with its own coordinations model. It started at the point Dominos bought wheat for making the pizza batter. Dominos originally chose the acquisition technique for its key crude materials: wheat, child corn, tomatoes and flavors. For example, wheat was least expensive in Jalandhars (Punjab) discount markets. Dominos refrigerated trucks recovered the wheat to the supermarket in Delhi. Store handled the wheat and arranged the pizza mixture. The pizza mixture and different things arranged in stores were then sent to the retail outlets again in refrigerated trucks. The temperature inside the truck was fixed dependent on the separation between the retail outlets and the grocery stores. This was to set the mixture at a specific level when it arrived at the outlets. The retail outlets needed to go through the handled mixture inside three days of conveyance. In the event that they neglected to do as such for reasons unknown the whole amount was disposed of. To get to Jalandhar, the trucks needed to pass Chandigarh. Chandigarh with a cosmopolitan populace, was a potential market for Dominos items. Along these lines, Dominos opened an outlet there. The expense of passage was low on the grounds that there was no extra expenses brought about on transportation of items

What Do I Bring to the Program - Essay Sample?

What Do I Bring to the Program - Essay Sample?For many people a job interview for the first time is a big shock, and they don't really know what to bring to the program. They may be nervous or they may not know what to say. They may feel that they have too much work to get done for the interview, so they try to be vague about what they are bringing.Who should you bring? Here are some things to look for in essay samples for the job you are applying for.The applicant should always choose a short, well-written essay that doesn't require too much research or long essay. This will demonstrate that the applicant can be sharp and fast, and also that they can present an essay quickly. This is important because for a typical employer, you want to know if the candidate can get it done quickly, and if the applicant is able to fit information in that needs to be presented in a quick manner.Make sure that the essay you choose for sample sentences is short and to the point. You do not want to take forever. Showing that you are very good at typing and using different programs that are available can help your case, but it is also a good idea to be honest with what you bring to the program.Make sure that you use the best essay writing software that you can afford. This will not only show the employer that you are able to write a lot of different things and the best part is that you can use the same type of programs over again. Of course, you want to use the programs that you are going to need, so that you can keep your essays organized. If you want to send in a few more samples, make sure that you use the programs that the employer is going to be needing.Make sure that you check your spelling and grammar. Most employers do not care if you get all of the ideas down, but they want to see that you are taking the time to proofread your work. One way to do this is to spend some time on the internet and checking out as many articles as you can that compare how writing skills are cons idered. By doing this, you can get a feel for how effective the applicant is.Another way to check for yourself is to do an online search. This can give you a feel for how many letters have been sent out, and how many have been turned down. Online searches have been around for a while, and it is easy to see that there are tons of other applicants who have gotten to the interview stage before you. This gives you a lot of hope that you are not the only one who will get an interview.Make sure that when you are looking at the essay samples that you make sure that you include the correct keywords. When you enter them into Google, they will give you a variety of papers from different companies, and you can then narrow your search to just those papers that match what you need.

Main Elements In Beloved - Free Essay Example

Sample details Pages: 4 Words: 1088 Downloads: 1 Date added: 2019/08/12 Category Literature Essay Level High school Tags: Beloved Essay Did you like this example? Trees: With love comes trust. Paul D sees the trees as something he can trust, something you can go to when you need reassurance or support. Trees are also become a sign to a second life for him especially when the Cherokee directed him to follow the blossoming trees all the way up to Cincinnati and 124. With love comes comfort and safety. For Denver the trees or bushes symbolize a sense of safety. For instance her five boxwood bushes, planted in a ring, a place where Denvers imagination produced its own hunger and its own food, which she badly needed because loneliness wore her out. Trees have a totally different meaning for Sethe, whose back Amy Denver calls a chokecherry tree . Her tree is more a sign of the past that she doesn’t like being reminded of. Actual trees also bring up some pretty dark thoughts for her, like the dead-man when she thought Paul A was hanging from the tree. At times love can bring pain, people love something or someone that they shouldn’t. Or one ha s experienced love at one point that did not have the desired outcome creating unbearable memories. Trees hold a different meaning for all three characters as all three of them have experienced different things in life and have a different mental standing. Don’t waste time! Our writers will create an original "Main Elements In Beloved" essay for you Create order Color: Each color has a different connotation to it. The darker the color, usually the duller the emotion associated with it. Each color holds its own specific meaning. The color red shows up throughout the novel. It carries different meanings when it goes with different objects. Amy’s red velvet, for example, stands for hope and future. She described the velvet to Sethe as something â€Å"like the world was just born† and â€Å"clean and new and so smooth†(41), and therefore the velvet represents a new life. When one is receiving love while going through a rough time from family or someone who has their best interest, it encourages them to take a step that will better their life. Love expresses many emotions and characteristics such as protection, flirtation, concern, and more. In this case, there was a sign of concern or more of a hope of Sethe having a new life. 124: The 124 was a place where majority of the characters had their ups and downs. It was place that impacted the characters for the rest of their lives. It was a place that contained a haunted side, a feminine side, and a party side. 124 was haunted with beloved’s ghost. Baby Suggs moved to 124, Mr. Bowdin, the owner remembers a women died in there, and it does seem like the houses moods follow the arc of Beloveds presence at 124: from the spiteful baby ghost who likes to get Poltergeist-y on the house; to the loud fighting between Sethe and Beloved; to the quiet absence after Beloved leaves. Looking at it from all angles, 124 was a place that brought everyone together, whether it was in a positive or harmful manner. 124 is also a place that resembles sethe’s children that have survived, 124 the birth order of the living children excluding the third being, Beloved. Quote: â€Å"124 was spiteful. Full of a babys venom. The women in the house knew it and so did the children. For years each put up with the spite in his own way, but by 1873 Sethe and her daughters Denver were its only victims† (3). Tobacco Tin: In today’s society, majority of the people associate the abstract idea of love with the tangible human organ, the heart. Why? As one prepares for something exciting, their heart rate increases. The heart is the center of emotion and love is one of the biggest emotions a person will experience in their lifetime. Paul D however replaces his heart with a tobacco tin filled with all his struggles and painful memories. The tobacco tin symbolizes the lack of love Paul D has received in his life. The tobacco tin box is not something Paul D can open and face on his own, if he were to do such a thing it would force him to go mad like Halle. He needs the support of the women, Beloved and Sethe in order to realize who he really is as a person. Red Heart: Red heart from the sound of seems to represent love and passion, however, in the context of this novel it turns out to be the total opposite. Paul D and Beloved’s sexual encounter did wake up Paul D’s emotion sides but in order for that to happen, he had to drop so low, practically went to the dark side to experience the bright side of his life. As many readers may believe, Beloved came back from the dead which makes it sound like Paul D had sex with a dead girl. In true context, the â€Å"red heart† symbolizes the past and death, both of which beloved represents. It also shows that characters in this novel cannot experience love in a normal manner, they are forced to do something inhumane to feel like a typical living person. Perhaps that is what slavery does to its victims. Secret Compartment Beloved:   Beloved is misunderstood because she is something different to each major character in the book. To Paul D, she is a mystery and a lover, to Sethe she is a daughter and reminder of the old pain that she has gone through in life, along with guilt because she had murdered her as an infant, and finally to Denver she is a sister that Denver hopes to never be in solitude again with only her mother and the ghost. Along with the main characters she is also portrayed as a pregnant woman to all of the other people within the community. Though Beloved is a bad nightmare and memory for the town to remember she also seen differently to resemble her name Beloved, with the word love within it everyone creates a different image of it just like in life.   Quote:   Ã¢â‚¬Å"They forgot her like a bad dream. after they made up their tales, shaped and decorated them, those that saw her that day on the porch quickly and deliberately forgot her. It took longer for those who had spoken to her, lived with her, fallen in love with her, to forget, until they realized they couldn’t remember or repeat a single thing she said, and began to believe that, other than what they themselves were thinking, she hadn’t said anything at all† (324).

10 Ways to Impress a Teacher

Movie Review The Patriot - 1220 Words

When asked to watch a history movie and write a research paper about it, I was nervous. Normally, I choose a comedy or chick flick when it comes to movies. However, my husband is the exact opposite and loves a good history or war movie. It was his idea for me to watch The Patriot that was released in 2000 for my paper. After watching the movie, I was very impressed. I can honestly say that I thoroughly enjoyed it and learned a whole lot. This movie taught me so much about the Revolutionary War that I never knew or understood. It also opened my eyes to some of the things that happened during slavery. Slavery is something that is very negative however, not all slaves were mistreated. Some were lucky enough to end up with people who treated†¦show more content†¦Originally, Benjamin Martin was against the Revolutionary War because he knew the American Colonies would be outnumbered and the war was basically over before it had even began. He was also not keen on the idea that it w ould be fought amongst their own homes. Without Benjamin Martin, the war began. General Cornwallis was the leader of the British side whereas General George Washington was the leader of the American side or Colonial. During the extent of the war, Benjamin Martin’s son Tommy was killed. This lit a fire under him and this is when he decided to stick up for the colonial and join the war. To gain more people, he decided to create a militia. A militia is a military force that is raised from the civil population to supplement a regular army in an emergency (www.dictionary.com). The militia consisted of farmers, slaves, and any man who was willing to participate. The militia cut off the supply to the British troops. They caught the Britain’s when they were in the valleys, and on the way to get supplies. At one point, the Colonials disguised themselves as the Britain’s, by using the uniforms of the deceased war soldiers. They did this so that they could get to the ship which had their supplies on it, and blow it up. Colonel Tavington was a part of the British Colony and he did not obey the rules of war. He was constantly taking matters into his own hands and doing what he wanted to do. It was Colonel Tavington that was responsible for the death of Benjamin

Research Proposal Accounting and Technology in IT

Question: Discuss about the case study Research Proposal for Accounting and Technology in IT. Answer: Introduction Accounting practices have been running for decades across companies of different sizes and nature in order to measure and manager its financial performance. It ensures that all the financial transactions in context of sales, assets, liabilities and much more follow a standard set of rules and regulations. Conn (1978) stated that accounting is similar to an information system which collects, processes and shares financial data in context of any economic entity. Though growth in information technology (IT) has ushered in many changes across industries, the impact felt across the accounting industry was much noticed. Once considered a monotonous and slow moving industry, accounting practices have undergone some dramatic changes, partially due to the sudden changes in the business ecosystem (Elliott, 1998). Exponential growth in information technology has made palpable impact on the accounting systems, therefore changing the way accounting was performed. It be noted that computers and ot her digital technologies have arguable improved the organizational productivity resulting in effective collaboration of financial information to generate authentic results. Information technology has provided various tools and techniques to identify and pursue economic and business opportunities across industries. (Ballada and Ballada, 2011). As IT has become such an integral part of organizational structure, decisions in context of the IT structure ought to be taken with due recognition to its strategic relevance. Henceforth, IT could be seen emerging as a central component of the transformed economic trade system given the progress in accounting performance (Efendi, Mulig and Smith, 2006). In a simpler form, IT has changed the concept of conventional practices of business and accounting (Hunton, 2002). The most prominent reason of easy adoption of the link between accounting and IT is the popular assumption that IT has become a foundation for accounting data and information to dra w conclusions (Granlund, 2007). Even though a lot of research has gone into traditional accounting practices, the focus now has shifted to the relation between IT and accounting systems. Though its a general observation that technology has changed the accounting processes and management decision making, there has been limited research conducted so far. It is hoped that this research would provide the much desired fodder to stimulate extensive studies to define the association between IT and accounting systems. This paper has been divided into different sections in order to attempt sequential steps to arrive at an appropriate conclusion. The first chapter would discuss the extensive academic literature in context of IT and its role in accounting or financial industry around the world. The second chapter would discuss the research methodology adopted to achieve the research objectives set. The third chapter would involve the discussion over the results found after the analysis of collected research data. The fourth chapter includes conclusion for the research conducted to establish the relation between accounting and IT. The fifth and last chapter elaborates on some recommendations made in order to improve the results of the research. Literature Review Every organization, irrespective of its nature and size, rely on accounting systems to perform its basic financial activities. Accounting in its basic form can be described as a process which involves measuring, categorizing, summarizing data in a specific manner and interpreting results to make important decisions (ICPA, 1953). With the progress made in information system, many transformations could be seen across the accounting and economic structure. Information can be defined as data which has been processed into something conclusive and usable form which has the capacity to eliminate complexity in a specific situation (Senn, 1999). However, information technology (IT) can be defined as the process which involves leveraging electronic technology to achieve the needs for vital information sought by businesses across different organizational levels. It is a lot like a computerized system which stores, processes and disseminate information (Primchard and Cole, 2006). In the early years, all basic financial calculations were done manually but it had many drawbacks with lot of time and energy consumed in complex methods. However, technology introduced some major changes in the traditional accounting systems, thereby simplifying things and improving accessibility to quality information for the organizations. It be noted that financial sector has been most radically affected by the exceptional growth witnessed in IT (Hassan, 2010). Using technology in accounting operations help organizations adopts and executes advanced technological format and assists management to make better decisions on day to day operations (Mancini, Dameri and Bonollo, 2016). There are many accounting information systems developed in order to dig out the actual relevance of the collected and stored financial data. An Accounting Information System (AIS) can be defined as information subsystem operating within an organization, and which collects information from different subsyst ems and mutually shares it with other processing subsystems in the organization (Moscove et al., 1999). It be noted that the primary function of accounting information system (AIS) involves amassing, processing, and exchanging financial data and other relevant information to the stakeholders of an organization as well as internal parties to make effective business decisions. All this perpetual growth in information technology and its impact in the accounting has allowed accountants to make use of new tools based on IT. The aspects that are possibly causing more ripples are the emergence of Enterprise Resources Planning (ERP), IT Governance, Forensic Auditing, logic management systems, cloud computing and much more. Given the complications and challenges of the advanced accounting practices, accountants ought to have technical skills apart from the accounting know how in order to understand their job. As per the the American Institute of Certified Public Accounts (AICPA), requisite knowledge, skills and competencies for an entry-level accountant job now includes wide knowledge of application and integration of IT into accounting systems and financial and managerial practices (Dillon and Kruck, 2004). The ERPs ensure that all the information is centrally located and is disseminated across different departments as and when required to make effective decisio ns for the departments. ERP stimulates positive performance as management gets a complete picture of how information is utilized for effective decision making for business to grow. As technology progresses, it has become more or less imperative that IT has become a detachable part of the accounting industry and in the years to come it is likely to introduce lot many changes. Over the years, Accounting information systems have provided the much desired assistance to businesses in order to help managers resolve problems in the financial department. The major functions of accounting information systems involve the collection, processing and utilization of the same to report on financial matters with the sole intent to take strategic decisions including price, cost and much more. The information extracted from the AIS gives regular updates about the financial events on hourly, daily and weekly basis. It in fact gives a comprehensive picture of the financial events happening during a specific time range and henceforth makes decision making lot easier. There have been many studies conducted in order to determine the impact of the AIS on organizations. The benefits include improved quality of the financial results, enhanced flexibility, effective problem solving, increased productivity, reduced cost and much more. Davis (1989) stated that technology acceptance model (TAM) has contributed to the vast volume of academic literature to improve the understanding about the extensive applications of the AIS. The author formed the TAM framework as part of the contract with IBM Canada in order to ascertain the influence of the computer-based applications in different areas such as image processing, multimedia and pen-based computer so as to draw the attention of the potential investors. The core intent of the model was to explain the behaviour expressed towards the use of computer in order to use it as accounting information systems. Though there has been initial hesitance to accept accounting information systems, eventually they came to realize the real potential and henceforth embraced the new model to extract the most out of the new technology. Also Bergeron (1995) argued over the range of factors such as individual, organizational, cultural and social which shape the behaviour of humans towards the emergence of technology in improving the fund amental accounting practices across organizations. Ever since the origin of the model, it has drawn the attention of academic researchers and other practitioners (Venkatesh, 2003). Johnston et al (2003) argued that the TAM has been elaborated on different aspects as shared by many researchers in order to grow the understanding about it and its extended opportunities for businesses to adopt. Johnson (2003) suggested that from a comprehensive look of the various studies conducted, TAM is coming out to a coveted model in this field and has come in the league of many impactful models such as ecommerce. TAM with its focus on the system design characteristics has come out with wide understanding about the usage of concepts to grasp applications of information systems and its accepted behaviour by users. Nevertheless, this model has provided the much desired motivation to dig this study further to determine legit conclusions and results about the changes observed in the behaviour of people towards the integration of technology in accounting practices. Research objectives: Research report has been formulated in order to determine the following objectives: 1. To determine the competency of technology in improving the current knowledge of accounting practices followed by companies. 2. To determine the advantages and disadvantages of technology in accounting and finance. Research Methodology Research in a basic terminology is a systematically defined process to find relevant information on a specific subject. The research methodology henceforth defines the process or method used in order to identify the hidden information. For this research, interpretive approach would be used to derive relevant conclusions. Interpretive research is different in its form that it creates distinct research design, concept, data analysis and standards of assessment (Bevir and Kedar 2008). Secondary source of information: For the research, vast pool of academic literature would be filtered in order to identify the relevant material to draw legit conclusions for the set research objectives. The secondary material includes academic journals, articles, books, websites and many other authentic source of information to study the role of information technology in accounting practices Results Based on the comprehensive secondary research, it was found that there is insufficient information in context of the influence some of the latest IT developments in the financial accounting field have made. There is arguably no doubt over the importance of IT in accounting practices but this linked has not been thoroughly researched. There are many empirical studies investigating the connection between companies performance and the inclusion of information technology and have found mixed results (Dedrick et al., 2003; Melville et al., 2004). Even there has been no direct relationship established between the amount of investment made and financial performance of an organization (Yongmei et al., 2008). Nevertheless, information technology has improved accounting practices to a great level and there has been ample evidence suggesting the same. Effective utilization of IT resources has ensured that companies manage to gain and manage competitive advantage against the rising competition f rom other companies. In fact, companies are leveraging their financial resources to upgrade to the latest technologies in order to surpass other competing firms. As many remotely performed tasks can be centralized through information technology resources, there can be lot saved in terms of accounting costs (Hurt, 1990). Nickels (2002) stated that a major proportion of companies has reported that computers have made their work easy, thereby allowing managers and other employees to generate financial results and hence make effective decisions. Information technology has introduced flexibility in accounting systems in order to ensure that variations in quantum of financial transactions will not affect the regular operations of companies, and in fact, automatic adjustments would happen. King et al. (1991) stated that IT changed book-into a more comprehensive, authentic, and well-timed process. However, IT failed to provide a more focused and tailored form of system. Carr (1987) argued t hat there are challenges when it comes to defining the requirements of systems when accounting issues grow. Also, there is lack of trained staff available to provide legit training to the staff members in many organizations. As much as it sounds feasible, integrating technology in large organizations, in specific, can be quite taxing. There are times when paid training has to be conducted to gain advance knowledge about specific accounting operations. However, it requires time and money to bridge the gap so that requisite knowledge and skills are learned to get the desired results from the accounting operations through IT software. There are reasonable challenges in terms of security in accounting operations. For instance, installing accounting software necessitates high level of security in order to eliminate any fickle possibility of fraud and embezzlement. However, virtual boundaries make it susceptible to external threat from miscreant sources. As cyber frauds are on rise, there is always a risk attached if the confidential and highly sensitive financial information is unethically accessed. Thus it has become imperative to establish trust and security across the accounting ecosystem to keep the financial system accurate. Most accounting software needs extra software to view reports in other formats such as PDF. In such case, additional cost would have to be borne out to accommodate for the inadequacies or enhanced functionalities. This creates the need to integrate internal auditors in the accounting and financial department to identify and pin down any financial data inaccuracies. In order to prevent the same, high level of accounting software have to be designed and installed to keep a close check of all the financial transactions to make wise decisions in the favor of the organization. Conclusions The impact of advanced information technologies on accounting practices in companies can be felt across all the industries. Before the emergence of this dynamic IT oriented environment, all the accounting and financial calculation was done manually. However, with the introduction of integrated systems including ERP systems and the widespread availability of Internet technology, accounting operations have transformed to a huge extent in most of the organizations around the world. Information technology is crucial in modern business practices, especially in the accounting function. There are many advantages to improve the efficiency and effectiveness of accounting systems as information technology reduces the complexities in accounting and saves lot of time in conducting normal accounting operations and increases the processing and accuracy of financial data for the organizations. It be noted that use of IT applications for accounting purpose has given a huge opportunity to organizatio ns to transform into paperless or virtual office in the years to come. Unfortunately, technology instead of becoming a an asset for accounting practices may become a liability for the organization as there are many risks involved. The more accurate and timely accounting information is provided through software can in fact put the accountability and confidentiality into jeopardy. As most of the accounting data would be stored within software, there are chances of fraudulent activities to be conducted to compromise on the sensitivity of the accounting data. As internet has become ubiquitous, financial transactions have come under scanner of unauthorized access from external sources. Despite the audit trails conducted, its very hard to determine the inappropriate financial transactions. This stimulates risk attached with leakage of accounting data and financial information in the sensitive zone. In other words, over dependency on computers and other accounting software can actually res ult in confidentiality and other fraudulent activities. Also, it would require extra funds to integrate highly secured system in the accounting practices. On the other hand, there are insufficient resources found in most of the organizations to train the staff to operating and integrate information technology systems. With complex accounting software integrated in organizations, extra investment would have to be made to deal with the rising challenges without compromising on the actual accounting functions. As technology is growing at rampant pace, it has become essential that accounting information systems are developed in order to match the rising demand for effective data and information for reaching out at tangible results to be used in business applications. Recommendations The research has given thorough review of the influence information technology has made on accounting practices across industries around the world. Though there are different sides to the inclusion of technology in accounting operations, its important to weigh the long term repercussions. However, there was decent scope to improve the results of the research as there was less time provided to conduct the research. Due to insufficient time to plan and conduct the research, many important aspects of information technology in accounting could not be thoroughly studied. Given the rate at which technology is expanding in different industrial domains, its important that extensive research is conducted in order to get an in-depth insight of the potential of IT in improving the accounting practices. References AICPA information technology center. (2009). Overview of the certified information technology professional credential. Available at: https://www.aicpa.org/Membership/Join/Pages/credentials.aspx [Accessed 15 Jul. 2016]. K. I. Dandago and A. S. Rufai, (2013). Information Technology and Accounting Information System in the Nigerian Banking Industry, Asian Economic and Financial Review, 4(5), pp.655-670. Ballada, W. and Ballada, S. (2011). 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