Video Game Industry Essay - 591 Words

Released this past month where the next-generation gaming consoles. Hoping to capture a market dominated by Sonys PlayStation 2, Microsoft has earmarked $500 million for its marketing campaign and the hype alone is enough to make a certain people look at this console. A sizable investment at $299 for the Xbox and $199 for the Game Cube, getting past the price tag is only the first hurdle. The second is deciding which to buy. The worlds largest software maker followed familiar territory in developing the Xbox using a PC-based design. Powered by a 733-megahertz Intel processor, its the most powerful console ever created. It even looks cool with its jet-black with an eerie Aliens inspired slime-green quot;Xquot;. A built-in hard drive†¦show more content†¦The controller parallels the consoles sleek design. Unlike the Xboxs, it feels natural in the hands, with two analog control sticks, large buttons and triggers for both index fingers. Target markets for the systems show who these gifts should be intended for. According to industry analysts, the Xbox targets the coveted 16-26 year-old demographic, with more adult-themed games that feature realistic violence and scantily clad female heroes like Lara Croft of PlayStations Tomb Raider. Nintendo targets younger gamers and loyalists who arent swayed by technological superiority of one console over the other. Nintendo delivers affordable innovation and what its loyal fan base expects, new games featuring appealing characters like the Mario Brothers. Nintendos fans identify with characters like Mario, making superior graphics unnecessary. In this Nintendo is introducing Pikmin, a game invented by legendary game maker and Mario inventor, Shigero Miyamoto. The strategy game features the kind of characters Miyamoto is famous for and revolves around an alien who must plant seeds that become aliens who harvest flowers and kill there enemies. Pikmin, like Luigis Castle, is only found on the GameCube, and is exemplary of other future exclusives to be release like Sonic Adventure 2 and Super Monkey Ball. That people identify with Nintendos charactersShow MoreRelatedVideo Games And The Video Game Industry1290 Words   |  6 Pagesthe gaming demographic, but the industry hasn’t done much to make them feel welcome. During the last decade, the mainstream video game industry has seemed to opera te under the same apparent assumptions: girls don’t play big action games, boys like the sexualization of girls in video games and won’t play as a female character unless she is heavily sexualized, and that girls play video games for the attention of boys. These assumptions are what allows the gaming industry to continue to focus on theirRead MoreVideo Games And The Video Game Industry792 Words   |  4 Pages The video game industry has changed a lot since its inception, and a large part of that is due to the video game crash of 1983. Despite this, the market itself has remained roughly the same except for the actual devices in it. The quality of the video games has drastically improved over the years. Unfortunately, something that will never change are the greedy companies looking for a quick buck. While the video game industry has grown and improved since the crash, some similarities are starting toRead MoreVideo Games And The Video Game Industry1344 Words   |  6 Pages In the year 2016, the video game industry hit an important milestone. As seen in this 2015-2019 analysis, the industry hit a market value of over $100,000,000,000: (â€Å"THE GLOBAL GAMES MARKET REACHES $99.6 BILLION IN 2016, MOBILE GENERATING 37%†). Just like today, 1983 was looking great for the future of video games. However, unlike today, 1983 did not go great for the video game industry, it went awfully. In 1983, the video game industry crashed and has not fully recovered to the value of the marketRead MoreVideo Games : The Video Game Industry1574 Words   |  7 PagesThe video game industry is one that continues to grow exponentially with consumers spending over $22 billion dollars on the gaming industry in 2014 (association, 2015). This popularity brings the opportunity to produce a stream of games that continue to expand in their nature and impact on their audience. Video games are now artistic, social and collaborative, with many allowing massive numbers o f people to participate simultaneously (htt). The collaboration of the video gaming industry doesn’t stopRead MoreVideo Games And The Video Game Industry2174 Words   |  9 PagesVideo Games and the Video Game Industry The video game Pong was introduced in 1972 and can be considered the beginning of the video gaming industry. Unlike the game Pong, the controversies surrounding video games today are not quite as simple. Certain media outlets often portray video games to be bad for individual’s health and behaviour. There are still some people in the world that believe video games are contributing to the decline of today’s generation. However, video games and their industryRead MoreThe Effects Of Video Games On The Video Game Industry791 Words   |  4 PagesAn Atmosphere Unknown This is the future of the video game industry. Imagine looking through the eyes of your favorite video game character but in reality, you are actual sitting on the couch. Look to the left and you see R2-D2 trying to communicate to you. To the right, you have rebel fighters shooting at storm troopers that are attacking your home planet. Virtual reality lets you do all of this from the comfort of your home. However, Augmented reality lets you do this as well, but it is less virtualRead MoreVideo Games And The Video Game Industry1258 Words   |  6 PagesVideo games are a part of our entertainment industry and are more accessible than they have ever been. The video game industry is one of the fastest growing sectors in the U.S. economy. According to Wallace (2014), the video game industry generated about $78.5 billion in revenue and only fell behind the film industry at $88.2 billion. As the industry continues to expand, so does the technology that gives the games more realism and imme rsion. Games depicting violence is becoming more graphic and detailedRead MoreVideo Game Industry1949 Words   |  8 PagesIntroduction: Video games are teachers that involve players into the virtual world. Nowadays, many video games include violence in many of its aspects such as war, stealing, slaying and many more. According to Video Games ProCon, â€Å"10 of the top 20 best-selling video games in the US contained violence.†(ProCon, 2014), they also believe that violent video games have not only cons but also pros; they stated that â€Å"Violent juvenile crime in the United States has been declining as violent video game popularityRead MoreCompetitive Positioning in the Video Game Industry639 Words   |  3 Pagesonline, PC, console, handheld and mobile game publisher with leading positions across every major category of the rapidly growing interactive entertainment software industry.†1 The video game industry of today looks vastly different than it did 10 years ago, with the stark contrast being that many firms are designing their games to be more family-friendly; the stereotypes of video games no longer being just in the realm of teenage boys. All in all, the industry is faring well with reported sales ofRead MoreThe Effects Of Video Games On The Video Game Industry Essay1238 Words   |  5 Pagesnetwork effects in the video game industry? The network effects in the video game industry are derived from the console system that is sold to consumers. If a company is able to increase penetration in this arena, though at-cost/ below-cost pricing or pull created through the development of desirable content, it can potentially lock in the added value of the video games sold for the system. Which is to say, the console locks-in the network effects in the industry and the games serve to reap the profits

Nursing Philosophy - 784 Words

Nursing philosophy â€Å"identifies what is believed to be the basic or central phenomena of the discipline, relates nursing to a particular world view, and provides some information on how one may come to learn about the world†. (p. 13, Salsberry, 2008). My personal philosophy of nursing evolved over the years and includes my observations, beliefs, thoughts, and practices. The purpose of this paper is to discuss my personal philosophy of nursing and the personal and professional experiences that have contributed to the development of my view of nursing. Nineteen ninety-four was a significant year for me; it was the year I began volunteering at the local childrens hospital. I read books to children from ages four to fourteen which brought a†¦show more content†¦I strongly believe that personal demeanor is another key to success as a nurse. Being personable, open-minded, and inquisitive contribute to developing positive relationships with patients and professional relationships with colleagues. I find that the greatest potential for the patient health comes from communication, collaboration, and teamwork. Working in a corporate environment has helped me recognize that medical work entails a lot of administrative detail and hierarchy. I find that attention to things such as workflow, meeting deadlines and dependability are critical to efficient delivery of nursing services. I am planning to implement these skills while working in complex hospital organizations as a nurse. In addition, my background in education makes me committed to bringing nursing and education together, by implementing professional pedagogy into nursing and by emphasizing patient education as a tool for promoting optimal health and preventing complications. I want to emphasize one final area that I believe is critical to the nursing; an area for which I have great appreciation and experience -- diversity. Diversity comes in many forms beyond race, ethnicity, and religion. As a multi-culturally competent medical professionals,Show MoreRelatedNursing Philosophy Of Nursing727 Words   |  3 PagesIntroduction As a nursing student in the BSN program at West Coast University, I have discovered my skills and knowledge to prepare myself on how to be an efficient nurse as well as a nurse that truly cares for the best quality of care given to a patient. I have found some good qualities and insight in the paradigms to a philosophy of caring as a nurse. In this paper I will discuss the four paradigms of nursing which includes: Health, Nursing, Client/Person, and Environment. As a nurse, one mustRead MoreNursing Philosophy : Nursing And Nursing Essay1660 Words   |  7 Pages Nursing Philosophy Nursing philosophy is defined as a nurse or students thought of what they believe to be true about the nature of the profession of nursing and to provide a base for nursing practice. (2016, para.1) The nursing field continues to develop into a professional scope of practice and nurses continue to work to develop a high standard for the profession. The values and skills that nurses’ learn as they care for patients continue to develop into rules and regulations for future nursesRead MoreNursing Philosophy637 Words   |  3 PagesPhilosophy of nursing is an occupation consisting of professional individuals that exhibit and express compassion, respect, dignity and integrity to their patients and fellow coworkers. Nursing is not just a career, it is intertwined in the way we think, make decisions and prioritize values. As a nurse, it is important to me to provide the highest quality nursing care possible to achieve excellence in patient outcomes, while simultaneously, providing a respectful healing environment and work withRead MorePhilosophy of Nursing1024 Words   |  5 PagesPhilosophy of Nursing Alicia Hanford Elms College Philosophy of Nursing I remember at a young age telling my mother that I wanted to be a nurse just like her, she told me to choose a different path. Her response surprised me but did not stop me from pursuing my dream. I am passionate about being a nurse and what that role means. With recent frustrations with others in this profession I finally understood why my mother told me to choose a different path. I have always believed that beingRead MorePhilosophy of Nursing713 Words   |  3 PagesPhilosophy of Nursing The environment in which the patients are in plays a big role in their healing process. Florence Nightingale founded her nursing theory and philosophy on enhancing environmental factors to improve the patients overall health, healing and well-being. Nightingales attention to environment has added significance to the role environmental conditions play in human health status (Shaner, 2006). In Nightingale’s book, Notes of Nursing, she reflects on how air and water qualityRead MoreNursing Philosophy1056 Words   |  5 PagesT. Houston Philosophy of Nursing Toi Houston The University of Texas School of Nursing In partial fulfillment of the requirements of Professional Nursing A amp; B NURS 3645 Jeanean Boyd, MSN, RN June 6, 2011 Online RN-BSN Nursing is a profession that is very complicated and complex. It is exciting and has so many levels to it that one can actually never get bored with it. Most times when people think about nursing they only think about someone who adjustsRead MoreNursing Philosophy1798 Words   |  8 PagesMy Personal Nursing Philosophy Hope G. Slate Fresno Pacific University NURS/310 August 27, 2012 Brenda Laing, R.N., M.S.N., F.N.P. Abstract â€Å"Nursing theories are the creative products of nurses who seek (or sought) to thoughtfully describe the many aspects of nursing in ways that could be studied, evaluated, and used by other nurses. Theories provide structure and order for guiding and improving professional practice, teaching and learning activities, and research.† (Sitzman, 2011) Read MoreMy Philosophy Of Nursing Philosophy1481 Words   |  6 PagesMy philosophy of nursing My own nursing philosophy arises from my Knowledge as a nurse, personal beliefs and experiences, I have gathered throughout the years from my interactions with diverse patient population and other healthcare professionals, while working in different setting as a nursing in the health care. This also addresses nurse s ethics, goal and values as it relates to my nursing practice. My Nursing Philosophy is based on five components: nursing, Person, environment, holistic careRead MorePhilosophy Of Nursing : Why Nursing Essay1268 Words   |  6 PagesJoalexis Philosophy of Nursing Why Nursing? When I graduated high school, I wanted to have a career in the healthcare field, I enrolled at Valencia College to do a major in Chemistry, because I wanted to complete the pre-medicine requirements in order to attend medicine school. While in school I was working at Walmart, it was a decent job. However, my passion to work on the healthcare field, made me put my pre-medicine studies to a standby, and enrolled in an emergency medical technician programRead Morenursing philosophy1276 Words   |  6 Pages Nursing Philosophy: My Nursing Abstract Philosophy is a system of beliefs, it is often looked at as an effort to define nursing situations that is observed to exist or happen and serves as the basis for later theoretical formulations. Florence Nightingale the first nurse theorist, philosophy states that nursing is establishing and environment that allows persons to recover from illness. Nursing has four metaparadigms the client, the environment, health and nursing. Metaparadigms

Marketing Principle Australian Market

Question: Discuss about theMarketing Principle for Australian Market. Answer: Introduction The study will discuss about the marketing mix analysis of a new international brand of soft drink that focuses on launching the new brand in Australian market. However, it can be said that the study will put emphasis on the product decisions and pricing decisions of the new brand energy drink. Product Decisions Three Layers of the Product A product has three layers in it which is known as total product concept. In this context, the total product concept of the soft drink brand is consisted of three layers of augmented product, core product and actual product. The core product characteristics include the problem solving benefits of the soft drink i.e. reducing the medical conditions of caffeine overdose, cardiovascular and neurological defects, sugar consumption, etc. The augmented product benefits that the customers will receive on consuming the soft drink are brand equity, innovative product, great price, no side effects, etc (Papadopoulos and Heslop 2014). The actual product consists of styling, packaging, brand name, product parts while combining in delivering the core benefits of the soft drinks. Creation of Brand Name Branding is an important aspect of the product in terms of customer attraction. It can be said that branding of the product will involve few elements of such as brand name, brand mark and brand equity. The brand name that will be selected for the soft drink will be easy to remember, unique, short, describe product benefits, reinforce the product image, etc. The name suggested for the soft drink is Tango. The name is itself a suggestive refreshing taste along with the brand equity of the product. The above elements of the brand name are easily suggested by the brand name. As it is a global brand, hence the name is important for customer attraction (Stock, Six and Zacharias 2013). Packaging of the Product The packaging of the product consists of the different types of packaging both in plastic bottles and in tetra pack. The packaging of the product consists of physical protection, enables specific quantities, proper designs, vibrant colors, materials to try, etc. The packaging will be easy in handling types of facilitating, convenience, extend product shelf life. The packaging must be handy and must be available in many sizes. The packaging must facilitate reducing environmental damage and recycling. Health benefits of the products including persuasive labeling, informational labeling, and universal product codes are to be mentioned in the products (Kotler et al. 2015). Price Decisions Pricing Objective Pricing is a vital objective of the marketer in order to launch the new soft drink brand in the market. It can be said that the pricing is the most important point of the marketing mix of the soft drink brand in the Australian market. It is already mentioned that the brand is new in Australian market. The price of the product will be set in a way so that they can maximize the profitability for every unit of sales of the products. It will be used while defending in the existing market with the other competitive rival brands. Another objective is to achieve a substantial market share in the soft drinks market of Australia after entering into the country (Baker 2014). Pricing Point and Pricing Strategy The pricing point of the new soft drink brand in the Australian market is intended to create an image in the minds of the consumers of Australia. The decision of the company while choosing the proper pricing strategy will be responsible for creating an impact on the consumers decision making process. The company must consider the pricing strategies of the competitors while applying the appropriate pricing strategies. The competitive advantage of the company in order to select a pricing strategy is odd value pricing or charm pricing (Solomon 2014). This will definitely hit the Australian consumers. Pricing Tactics Pricing point of the soft drink brand in the Australian market is defined as the prices where the demand of the soft drink is high. With the increase of the demand of the product and the health consciousness of the consumers odd value pricing is appropriate. It is a tactic that will sell the soft drink at $9.99 instead of $10. Customers will be able to perceive the odd value prices that will act as a more attractive part (Hollensen 2015). Conclusion It can be concluded that the product attributes and the pricing decisions that are taken by the company will definitely hit the Australian market. Consumers of Australia will prefer the soft drink as it is loaded with health benefits along with a good refreshing taste if marketing mix is done properly. References Baker, M.J., 2014.Marketing strategy and management. Palgrave Macmillan. Hollensen, S., 2015.Marketing management: A relationship approach. Pearson Education. Kotler, P., Keller, K.L., Manceau, D. and Hmonnet-Goujot, A., 2015.Marketing management(Vol. 14). Englewood Cliffs, NJ: Prentice Hall. Papadopoulos, N. and Heslop, L.A., 2014.Product-country images: Impact and role in international marketing. Routledge. Solomon, M.R., 2014.Consumer behavior: Buying, having, and being(Vol. 10). Engelwood Cliffs, NJ: Prentice Hall. Stock, R.M., Six, B. and Zacharias, N.A., 2013. Linking multiple layers of innovation-oriented corporate culture, product program innovativeness, and business performance: A contingency approach.Journal of the Academy of Marketing Science,41(3), pp.283-299.

Response to The American Scholar free essay sample

Post- Reading Response In Ralph Waldo Emerson’s 1837 address to the Phi Beta Kappa Society at Harvard, called â€Å"The American Scholar†, he makes clear his thoughts and ideas on the European cultural and cerebral influence on America. Emerson wanted to get across that American scholars needed to create their own independent American literature and academic world, separate from European history. Emerson uses tone and style to further convey his ideas to the public. The tone that seems constant throughout Emerson’s entire address is a confrontational one. Emerson is confronting the nation on its continuous grip on England and European ways. He is leaving little room for difference of opinion, instead challenging American citizens to do what they have feared most for so many years and let go of their English ties. I believe that the style used in Emerson’s speech is primarily persuasive. The entire address Emerson is attempting to persuade his audience to agree with his outlook. We will write a custom essay sample on Response to The American Scholar or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page I think that his ultimate aspiration was not only to clearly state his ideas but also to help the public come to their own reasoning and opinions on the matter. Emerson’s confrontational and persuasive techniques used in his speech helped convince the nation that a crucial and valuable change had to be made. Fast-forwarding 173 years, America has successfully detached itself from Europe and we have distinguished ourselves as prominent philosophical and intellectual scholars. But is my generation threatening to reverse the clock and set us back 173 years? Our education in America has sky rocketed since 1837 but recently there has been a tremendous decline in academic and post-academic success. In an article called â€Å"Putting Our Brains on Hold,† Bob Herbert makes it clear that it is my generation to blame for this decline. According to him â€Å"America’s young people are moving in exactly the wrong direction,† and that our society is â€Å"more interested in hip-hop and Lady Gaga than educating its young. Another article we read in class was called â€Å"We’re No. 1(1)! † by Thomas L. Friedman. I’d have to say that I do agree with Friedman’s argument much more than Herbert’s. Both of these writers were ultimately hitting at the same line of reasoning but the way each approached it varied significantly.